In November 2025, Belém hosted one of the most significant events ever held in the Northern region: the Global Citizen Festival: Amazon, the first edition of the festival in Latin America. The event brought together 50,000 people at the Olympic Stadium of Pará (Novo Mangueirão) and marked the closing of the Protect the Amazon campaign, which reached its global goal of US$1 billion in commitments aimed at protecting the forest and the communities that live there.