Global Citizen Festival: Amazônia

In November 2025, Belém hosted one of the most significant events ever held in Brazil’s North Region: the Global Citizen Festival: Amazônia, the first edition of the festival in Latin America. The event brought together 50,000 people at the Estádio Olímpico do Pará (Novo Mangueirão) and marked the conclusion of the Protect the Amazon campaign, which reached its global goal of US$1 billion in commitments dedicated to protecting the rainforest and the communities that depend on it.

Over the course of a year, the Global Citizen movement — the world’s largest dedicated to ending extreme poverty — mobilized millions of people, resulting in 4.4 million global citizenship actions. These efforts contributed to goals such as the restoration of 31 million hectares of forest and initiatives that directly impacted 18 million lives in Amazonian communities.

The festival also celebrated a historic milestone of US$50 billion in cumulative impact generated through its platforms since the movement’s inception. 

The artistic program featured performances by Anitta, Charlie Puth, Chris Martin, Gaby Amarantos, Gilberto Gil, and Seu Jorge, alongside Indigenous artists, leaders, and activists, including Minister Sônia Guajajara, Secretary Puyr Tembé, Congresswoman Célia Xakriabá; Juma Xipaia, Concita Sompré, Vanuza do Abacatal, and Claudelice dos Santos; Djuena Tikuna, Kaê Guajajara, and Eric Terena, among many others who reinforced the centrality of Amazonian voices. The event was broadcast on Globo, Globoplay, YouTube, and ViX, reaching national and international audiences.

Held in the context of preparations for COP30, also hosted in Belém, the festival expanded the global dialogue on climate, conservation, and socio-environmental justice. 

Global commitments for the Amazon 

During the festival, governments, companies, banks, and international organizations announced nearly US$700 million in additional commitments, bringing the total of the Protect the Amazon campaign to over US$1 billion. Key commitments included contributions from the governments of the United Kingdom, Germany, and Brazil; investments from Banco do Brasil, Banco da Amazônia, and the Bezos Earth Fund; and support from institutions such as Everland, Re:wild, Open Society Foundations, CIMMYT, Schneider Electric, Crop Trust, among others.

These investments advanced conservation efforts, climate finance, Indigenous territorial protection, environmental restoration, a just energy transition, and the strengthening of local communities.

The Global Citizen Festival: Amazônia was also recognized as the most sustainable festival ever held in the region, powered by solar energy, batteries, and petroleum-free biofuels. The event’s entire carbon footprint was measured and offset by specialized organizations. 

It was a pleasure to collaborate with Global Citizen in facilitating such distinguished speakers.